From Upigny to UpignaG
A touch of south-western France in the Hesbaye
Discover this Walloon success storY
“We’ve proved that “little” Belgians can make foie gras that is just as good as that of our French neighbours!”
A bit of pluck and a great deal of determination
Traditional farming was dwindling away when Michel Petit took over the large courtyard farm from his family predecessors in the 1980s (the farm has been in the Petit family since 1712). By chance, Michel met a French producer who was looking for business partner to start breeding ducks. This marked the beginning of the duck-breeding enterprise of the Petit family. When their French business partner closed up shop shortly after, the Petit family decided to themselves start bringing their fresh duck foie gras to fine food lovers in 1985. The beautiful farm in Upigny was also given a new name that captured its new touch of south-western France – Upignac.
An exceptional foie gras made in Wallonia
The Petit family was determined that they would only produce first-class, high-quality products. It’s why various family members travelled to the Périgord home of the foie gras to learn the ropes of the business from small producers. The Upignac products quickly became a leading product in the Belgian market because of their freshness and because they are vacuum-sealed. Until Upignac entered the market, Belgian consumers’ only choice was to buy canned French foie gras. The farm’s delicious products are today also sold in a fast-growing number of Upignac stores. To meet the growing demand for its products, Upignac built a new, large workshop in 1993. Situated close to the farm, it is compliant with the most stringent EU norms. Since 1997, fine food lovers have also been able to get Upignac products at their local supermarket (Delhaize).